Though both of them have got the same symmetry – Inbound and Outbound links – their playground is altogether different. Inbound links are a good way of inter-linking the pages of your website whereas outbound links link your site or others site to your website. This way, in outbound linking, while one is going through your pages, he automatically gets the address of other websites.
Now, you would think – why on earth should I give others website address? What benefit would it gather for my site? Think it the other way round – when your site gives listing of other top 10 websites, your website automatically comes under the scrutiny of top 10 websites of the same field. So, even if your website is not so popular or has been recently launched, it gets the advantage of being listed among the popular websites, making it a worthwhile site. Isn’t it great? In simple words, just by opening your shop near Inox mall, if your sale is increasing, then what is the harm in opening the shop!
Another big advantage of outbound links – Local Search. When people began to get your website address in the local search, the popularity of your website automatically increases. This is another big advantage of having outbound links. If you have not generated any outbound links up till now, fearing it would popularize other sites more than yours, then you must try this practice out at least once. Try it out and see how things dramatically change for your website.
There are a number of Search Engine Optimization Companies which are carrying out all these practices. If you are not good at carrying out SEO practices, try one good SEO company to get the thing done for you. Definitely, it will help in getting your website at the top ranking of search engines like Google, Yahoo Search and Alta Vista.