Everything you need to know about Flex Credits pricing, conversation-based billing, Digital Wallet tracking, and strategies to optimize your Agentforce costs in 2026.
Jitendra Zaa• March 15, 2026• 28 min read• Last Updated: March 16, 2026
Pricing
$0.10
Per standard Agentforce action (20 Flex Credits)
Voice
30
Flex Credits per voice action (vs. 20 for standard)
Guide
2
Billing models: Flex Credits & Conversations
Reference
10K
Token threshold per action before additional credits apply
1
What is the Agentforce Credit Model?
Quick Answer: Salesforce Agentforce uses Flex Credits — each standard action costs 20 credits ($0.10), voice actions cost 30 credits ($0.15). Credits are purchased at $500 per 100,000. An alternative $2/conversation model is also available. See the official pricing page.
Salesforce Agentforce is an AI agent platform that lets businesses deploy autonomous agents for service, sales, marketing, and commerce workflows. Unlike traditional SaaS pricing based on user seats alone, Agentforce is priced on consumption — you pay for what the agent actually does, not just for having it available.
This consumption model aligns costs with business value: a single agent can handle thousands of interactions simultaneously, and you only pay when an action is executed. According to Salesforce's How It Works page, agents can be deployed across messaging, voice, email, and web channels, with each channel interaction potentially consuming a different number of actions depending on complexity.
Agentforce has seen rapid enterprise adoption since launch, with Salesforce reporting strong growth in its quarterly earnings calls. Understanding the credit model is essential for planning deployments, budgeting accurately, and avoiding cost surprises.
Two Core Billing Models
Salesforce currently offers two distinct billing models:
Model
Unit
Rate
Best For
Flex Credits
Per action
20 credits = $0.10
High-volume, short interactions; granular cost control
Important: Salesforce offers Flex Credits and the Conversations model as separate billing approaches. Consult the Flex Credits Help article and Conversations Help article to understand which model applies to your deployment, and confirm org-level restrictions with your Salesforce Account Executive.
2
Evolution: From Conversations to Flex Credits
Agentforce pricing has evolved significantly since its public launch. Understanding this history helps you appreciate why the current model exists and what drove each change.
1
Fall 2024 — GA Launch
Agentforce Launches with $2/Conversation Model
Agentforce generally available with a simple, predictable conversation-based model: $2 per conversation regardless of the number of actions within it. Designed for broad accessibility and easy budgeting. All subsequent agent activities within a conversation were included in the single charge.
Salesforce announced Agentforce 2dx on March 5, 2025, with general availability in April 2025. It introduced proactive agents, multi-step processes, and enhanced developer tools including Agent Builder and AgentExchange. Pricing for 2dx agents aligns with the existing tier model.
3
May 2025 — Flex Credits + Payment Options
Flex Credits Model Introduced Alongside New Payment Flexibility
Salesforce announced Flex Credits pricing in May 2025 alongside three payment options (pay-as-you-go, pre-commit, pre-purchase). This gave customers more granular control over costs and removed the ambiguity around what counted as a "conversation" in complex scenarios.
4
2026 — Current State
Flex Credits as Primary Model; Conversations Still Available
As of early 2026, Flex Credits is the recommended model for most new deployments. The Conversations model remains available for orgs preferring per-conversation billing. Digital Wallet provides real-time tracking for credit consumption. See Salesforce's payment options announcement for context.
3
Understanding Flex Credits
Flex Credits are the core consumption unit for Agentforce. They provide granular, action-level billing that lets you see exactly which agent behaviors are driving costs. Here is a complete breakdown of how they work.
Base Pricing
Item
Credits
USD Cost
Notes
Credit pack
100,000
$500.00
$0.005 per credit
Standard action
20
$0.10
Up to 10,000 tokens included
Voice action
30 / action
$0.15 / action
Per-action billing; e.g. 4 actions/call = 120 credits ($0.60). A separate Voice Minutes rate card may also apply — confirm with your AE.
Token Threshold & Multi-Action Counting
Each standard action includes processing up to 10,000 tokens — this threshold is evaluated per individual action, not pooled across multiple actions in a conversation. This covers most typical agent interactions. However, if a single logical action requires processing more than 10,000 tokens, that one action is automatically counted as multiple actions. This is documented in the official Flex Credits usage guide and confirmed in the Sales Agent considerations documentation.
How Token Overages Increase Your Cost
Every Agentforce action includes 10,000 tokens of processing. Tokens are the units of text the AI model reads and generates — think of them roughly as words. If your action stays within 10,000 tokens, you pay the standard rate. But if the action processes more data (e.g., a long document), Salesforce bills it as multiple actions:
Scenario A: Short FAQ Lookup (3,000 tokens)
3,000 / 10,000
Well under the limit → 1 action = 20 credits = $0.10
3x over the limit → 3 actions = 60 credits = $0.30
Key takeaway: Design agent prompts to retrieve concise, summarized content rather than full documents. A focused knowledge search (3,000 tokens) costs $0.10, but loading an entire policy PDF (25,000 tokens) costs 3x more for the same single action.
Design Tip: Keep individual agent actions focused. An action that retrieves a concise summary from a knowledge base will stay under 10,000 tokens, while one that loads an entire policy document might not. Use the Flex Credits documentation to understand token consumption by action type.
What Counts as an Action?
An "action" in the Flex Credits model corresponds to a distinct step the agent takes. Common examples include:
Searching a knowledge base or document index
Calling an Apex class, Flow, or external API
Querying a Salesforce object (e.g., reading a Case record)
Sending a message or email
Running an LLM inference call to generate a response
Escalating to a human agent
A single end-to-end user interaction may involve multiple actions chained together. For example, a customer asking "What is the status of my order?" might trigger: (1) authenticate user, (2) query Order object, (3) generate natural language response — totaling 3 actions = 60 credits = $0.30.
Action-by-Action Breakdown: Customer Service Interaction
Each row = 1 discrete operation. Token threshold evaluated independently per action.
#
Operation
Tokens Used
vs 10K Limit
Billed As
Credits
1
Knowledge Base Search
Search FAQ articles for "billing dispute"
2,500
Under
1 action
20
2
Query Account Record
Read Account + related Contact fields
4,000
Under
1 action
20
3
Load Full Policy Document
Token overflow — billed as 2 actions
18,000
Over
2 actions
40
4
Update Case Record
Set status, add internal note, assign owner
1,500
Under
1 action
20
5
Generate Customer Response
LLM inference to compose natural language reply
6,000
Under
1 action
20
Total for this interaction
32,000 tokens
4 under1 over
6 actions
120
Operations Performed
5
Billed Actions (incl. overflow)
6
+1 from token overflow on Op #3
Total Cost
$0.60
120 Flex Credits × $0.005
Common Misconception — Tokens Are Per Action, Not Pooled: The 10,000-token threshold applies to each individual action independently, not across actions. If your agent performs two record reads consuming 2,500 tokens each, that is 2 separate actions = 40 credits ($0.20) — not 1 action because the combined tokens are under 10K. Each discrete operation (query, API call, KB search) is always its own action, regardless of token count. The token threshold only determines whether a single action gets billed as multiple actions due to overflow.
Free Tier: Salesforce Foundations (Enterprise Edition or above) includes Agentforce Flex Credits free per org. Verify current allocation on the Foundations page as amounts may vary by region and edition.
Explore the Full Agentforce Rate Card
View all Flex Credit multipliers by action type, including standard, voice, custom actions, and sandbox rates on the official rate card.
The Conversations model bills at $2 per conversation, regardless of how many actions occur within that conversation. The definition of a "conversation" varies by agent type, which is critical for accurate cost estimation. See the official Conversations Help documentation for authoritative definitions.
Conversation Definitions by Agent Type
Agent Type
Conversation Start
Conversation End
Cost Trigger
ASA Messaging
Agent triggered or user submits first question
For Messaging for Web: 24 hours after start
$2 per conversation window
Sales Coach
User clicks "Get Feedback" in role-play session
Immediately after feedback delivered
$2 each time feedback is requested
SDR Agent
SDR agent sends initial email to a lead
All subsequent activities for that lead included
$2 when initial email sent; restart = new $2
SDR Agent Restart Warning: Restarting outreach to a lead that was previously engaged triggers a new conversation charge. Ensure your SDR Agent workflows are designed to avoid unnecessary restarts. Monitor via the Digital Wallet to spot unexpected charges.
When to Choose Conversations vs. Flex Credits
The Conversations model ($2/conversation) is more cost-effective when your average conversation involves more than 20 actions (since 20 actions × $0.10 = $2.00 in Flex Credits). For interactions averaging fewer than 20 actions, Flex Credits will generally cost less. Consider:
Scenario
Avg Actions
Flex Credits Cost
Conversations Cost
Winner
Simple FAQ bot
2–3
$0.10–$0.30
$2.00
Flex Credits
Service case resolution
8–12
$0.80–$1.20
$2.00
Flex Credits
Complex troubleshooting
20–30
$2.00–$3.00
$2.00
Conversations
SDR multi-email campaign
40+
$4.00+
$2.00
Conversations
5
Agentforce Voice: Pricing Deep Dive
Agentforce Voice enables AI agents to handle customer calls using natural language instead of IVR menus. Voice pricing is more complex than standard text actions because Salesforce offers two distinct billing models for voice, plus a separate telephony platform cost. Understanding all three layers is critical for accurate budgeting.
Two Voice Billing Models
Salesforce provides two mutually exclusive ways to meter voice consumption. If both are enabled, Voice Minutes takes precedence and Voice Actions are disabled. You must choose one. See the Billable Usage Types documentation.
Voice Actions
30 Credits
per action = $0.15
Billed per discrete operation the agent performs
Each action = one DB lookup, record update, or API call
50% more than standard actions (20 credits)
Token threshold: 10,000 tokens/action applies
Best for: variable call patterns, task-focused agents
Voice Minutes
60 Credits
per minute (Production) = $0.30/min
Billed per minute of active voice session
Sandbox: 48 credits/min ($0.24/min)
Rounded to nearest full minute (61 sec = 2 min)
Takes precedence if both models are enabled
Best for: predictable call volumes, contact centers
Break-Even Analysis: Voice Actions are cheaper when your call has fewer than (call_minutes x 2) actions. For a 3-minute call: if your agent performs fewer than 6 actions, Voice Actions wins. If more than 6, Voice Minutes may be cheaper. Contact your AE to confirm which model is available for your org.
Service Cloud Voice: Telephony Platform Costs
In addition to Flex Credits for AI actions/minutes, you need a telephony platform license for actual phone connectivity. These are separate costs from Agentforce credits. See the Service Cloud Voice pricing page.
$50
user / month
Partner Telephony (BYOT)
Use your own telephony provider (Five9, Vonage, etc.)
$75
user / month
Amazon Connect 750 min
Pre-integrated with 750 platform minutes
$125
user / month
Amazon Connect 2,000 min
Pre-integrated with 2,000 platform minutes
$200
user / month
Amazon Connect 5,000 min
Pre-integrated with 5,000 platform minutes
Total Cost of Voice: Three Layers
When planning Agentforce Voice budgets, account for all three cost layers:
Voice Cost Layers: Example for 10-Agent Contact Center
Layer 1: Agentforce AI Credits (Flex Credits)
$600/mo (1,000 calls x $0.60)
Voice Actions: 120,000 credits/month at $0.005/credit
Layer 2: Service Cloud Voice Platform
$1,250/mo (10 agents x $125)
Amazon Connect 2,000 min tier for 10 agents
Layer 3: Data 360 Credits (Observability)
Varies (consult AE)
Required if Agentforce Observability is enabled for analytics
Combined monthly cost: Approx. $1,850+ for a 10-agent team handling 1,000 AI voice calls/month, not including Data 360 credits or telephony overages. Always request a complete cost estimate from your Salesforce AE.
Token Threshold for Voice: The 10,000-token threshold per action applies equally to voice actions. If a voice action processes 20,001 tokens (e.g., loading extensive customer history), it counts as 3 actions = 90 credits = $0.45 instead of 30 credits. Optimize agent prompts and limit context injection to control costs. See Flex Credits usage documentation.
Voice Minutes Supplemental Rate Card
Download the official Agentforce Voice Minutes rate card (PDF) with production and sandbox multipliers, updated February 3, 2026.
Agentforce is available across multiple editions, from a free starter tier to bundled enterprise packages. Each edition is designed for a different scale and use case. Full details at Salesforce Agentforce Pricing.
Editions Note: The Agentforce 1 Edition bundles 1M Flex Credits/year and 2.5M Data 360 Credits/year at an effective discount compared to purchasing separately. Always model your expected action volume against the latest pricing before committing to an edition.
7
Real-World Cost Examples
Abstract pricing is hard to reason about. The following examples use realistic action counts for common Agentforce use cases, based on the official use case cost estimates provided by Salesforce. See the Agentforce Guide for more scenarios.
Use Case
Actions
Flex Credits
Cost (Flex)
Cost (Conversations)
Answer Question with Knowledge
1
20
$0.10
$2.00
Case Management
3
60
$0.30
$2.00
Customer Record Update
6
120
$0.60
$2.00
Custom Troubleshooting
4
80
$0.40
$2.00
Break-Even Point
20
400
$2.00
$2.00
Complex Sales Outreach (SDR)
35+
700+
$3.50+
$2.00
Monthly Volume Estimates
To size your credit budget, estimate monthly interaction volume and average actions per interaction. Here's a quick reference for common deployment scales:
Salesforce announced three payment structures in May 2025, giving customers flexibility to match their financial planning needs. Each option trades upfront commitment for pricing efficiency.
Max Flexibility
Max Savings
1 Start Here
Pay-As-You-Go
No upfront commitment. Pay monthly based on actual consumption. Zero financial risk during pilots.
Flexibility
Savings
Risk
Pilots, POCs, first 2-3 months of any deployment, unpredictable volume
2 Scale
Pre-Commit
Commit to a minimum spend level for better per-credit pricing. Billed periodically against the committed amount.
Flexibility
Savings
Risk
3+ months of usage data, stable growth trajectory, known patterns
3 Optimize
Pre-Purchase
Buy credits upfront for highest savings. Credits drawn down as consumed. Best price-per-credit available.
Flexibility
Savings
Risk
Established programs, predictable volume, well-understood transaction patterns
Contract Pooling: The Digital Wallet automatically draws from expiring contracts first when you have multiple credit pools. This prevents wasteful expiry. You can monitor pooled credit balances in real time via App Launcher → Consumption Cards.
9
Digital Wallet: Tracking Your Credits
The Salesforce Digital Wallet is a free, native account management tool that provides near real-time visibility into Agentforce and Data Cloud credit consumption. It was designed to eliminate the opacity that plagued early credit-based billing and ensure customers can track, analyze, and act on usage data proactively. Learn the basics with the Digital Wallet Trailhead module.
Near Real-Time Tracking
Credit consumption updates within minutes of agent actions executing, enabling immediate visibility into spend.
Action-Level Granularity
Drill down to individual action types and agent identities. Understand exactly which agents and actions are consuming credits.
Historical Trends
View usage over 24 hours, 7 days, 30 days, or 90 days. Identify spikes and seasonal patterns for better capacity planning.
Contract Pooling
Multiple credit contracts are automatically pooled. Credits drawn from expiring contracts first, minimizing wasteful expiry.
Monthly Account Summary
Automatic email reports delivered on the 10th of each month, summarizing prior month consumption, top agents, and credit balance.
Unified Tracking
Tracks both Agentforce Flex Credits and Data 360 credits in one place, with separate breakdowns. See the Admin Blog guide.
Accessing the Digital Wallet
The Digital Wallet is available to all Salesforce admins with appropriate permissions. Access it by navigating to App Launcher → "Consumption Cards". No additional installation is required — it is provisioned automatically when your Agentforce or Data Cloud subscription is active.
Every action includes up to 10,000 tokens. Exceeding this causes the action to be counted multiple times. This is the most common source of unexpected credit consumption.
8,000 Tokens
1x
= 20 credits ($0.10)
15,000 Tokens
2x
= 40 credits ($0.20)
20,001 Tokens
3x
= 60 credits ($0.30)
How to Fix
Per Prompt Builder best practices: use concise prompts, minimize context variables, avoid jargon, and retrieve only the fields you need. Monitor which actions exceed the threshold via Digital Wallet.
Not all use cases deliver equal value per credit spent. Salesforce's official examples show the action count varies dramatically by use case. Start with low-action, high-volume use cases for maximum ROI.
FAQ / Knowledge Query1 action = $0.10
$0.10
Case Management3 actions = $0.30
$0.30
Field Service Scheduling6 actions = $0.60
$0.60
Complex SDR Outreach35+ actions = $3.50+
$3.50+
Strategy
Deploy FAQ agents first (1 action, $0.10/interaction), then case management (3 actions, $0.30). These use cases deliver 85-95% savings vs the $2/conversation model. Reserve SDR/outreach agents for the conversation model where they're more cost-effective.
The official Rate Card gives sandbox actions a 20% discount. Combined with proactive monitoring, this prevents the two biggest cost traps: deploying broken agents to production and not detecting runaway loops.
Sandbox Testing
Use Testing Center to batch-test hundreds of scenarios with AI-generated test cases. Fix issues at 16 credits/action instead of 20.
Production Monitoring
Set Digital Wallet alerts at 50%, 75%, 90% thresholds. Use Agentforce Optimization to drill into which topics/actions cost the most.
Prevention > Cure
A broken agent consuming 100 unnecessary actions per interaction across 1,000 daily conversations = 2M wasted credits ($10,000) before anyone notices. Sandbox testing + alerts prevent this entirely.
Flex Credits vs Conversations: Break-Even Analysis
The $2/conversation model charges a flat rate regardless of complexity. Flex Credits charge $0.10/action. The break-even point is 20 actions per interaction — below 20 actions, Flex Credits wins.
Apply these strategies across three phases of the agent lifecycle. Each item links to official Salesforce documentation.
BUILD
DEPLOY
OPERATE
Build Phase — Design for Efficiency
Write Concise Prompts
Per Prompt Builder best practices: use direct language, minimize context variables, and avoid jargon. Fewer tokens per action = stay under the 10K threshold = avoid multiplied costs.
Prevents 2-3x cost multipliers
Structure Knowledge Base
A clean knowledge base lets Answer Questions with Knowledge resolve queries in 1 action (20 credits). Poor KB structure forces multi-step retrieval and clarification loops.
1 action vs 3-4 actions per query
Set Guardrails & Topic Boundaries
Define guardrails to prevent agents from executing actions on off-topic requests. Every misrouted action = 20 wasted credits. Clear topic boundaries route conversations to the right agent faster.
Eliminates zero-value actions
Pick the Right Billing Model
Use the ROI Calculator before committing. If avg interactions exceed 20 actions, the $2/conversation model wins. Cannot mix models in the same org — confirm with your AE.
Avoid structural overpay
Deploy Phase — Validate Before Production
Batch Test in Sandbox
Use Testing Center to run hundreds of AI-generated test scenarios. Sandbox actions cost 16 credits vs 20 in production (per Rate Card). Catch misconfigurations before they cost real money.
20% cheaper + prevents production failures
Debug with Plan Tracer
Use Plan Tracer in Agent Builder to see step-by-step reasoning: which topic was classified, what actions were considered, and why. Identify unnecessary actions before they consume production credits.
Visual trace of every credit-consuming step
Operate Phase — Monitor & Optimize Continuously
Set Consumption Alerts
Configure Digital Wallet alerts at 50%, 75%, and 90% thresholds. Use Agentforce Optimization for topic/action-level drill-down. Apply Usage Tags for business unit cost allocation.
Catch runaway loops before they drain credits
Track Deflection & Containment
Use Agentforce Analytics to measure deflection rates (resolved without human handoff). Failed deflections waste credits with no resolution. Optimize the agents with the worst deflection-to-credit ratio first.
Higher deflection = better ROI per credit
Build Smarter Agents with Agent Builder & AgentExchange
These two tools are essential for building credit-efficient agents. Using pre-built components and visual debugging saves credits by eliminating trial-and-error in Production.
Agent Builder
Low-code agent design & debugging
Build agents using natural language instructions. Define topics, actions, guardrails, and escalation rules visually. Use Plan Tracer for step-by-step reasoning trace and Testing Center for batch validation.
Plan Tracer: Step-by-step view of topic classification, action selection, and reasoning
Testing Center: Batch test hundreds of AI-generated scenarios in sandbox
Simulate + Live Test: No-data-change preview mode for safe iteration
Session Tracing: Persistent interaction logs stored in Data Cloud for analysis
Credit Savings: Identify redundant actions and token-heavy prompts before they run at scale
200+ partners offering security-reviewed actions, topics, prompt templates, and full agent blueprints. Discover, try, and deploy directly from within Agent Builder.
Pre-built actions for Google, Box, Docusign, Workday, etc.
Start Free with Salesforce Foundations: Enterprise Edition+ customers get 200,000 Flex Credits free (10,000 standard actions) with Salesforce Foundations. Use these credits to validate your business case before purchasing additional packs. Credits do not roll over between subscription terms.
Official Agentforce ROI Calculator
Model your specific use cases, input transaction volumes, and get estimated Flex Credits consumption with 3-year ROI projections — directly from Salesforce.
Salesforce uses two primary consumption-based credit systems across its AI and data platform: Agentforce Flex Credits and Data 360 Credits. These are separate credit pools with distinct consumption models, though both are tracked together in the Digital Wallet. Understanding how they differ is essential for budgeting and cost optimization.
Credit Type
What It Covers
Unit
Free Allocation (Foundations)
Official Source
Agentforce Flex Credits
Agent action execution (search, query, send, generate) within Agentforce runtime
20 credits per standard action / 30 credits per voice action
Free allocations require Enterprise Edition or above with Salesforce Foundations enabled. Allocations are subject to change — verify current entitlements on the official pricing pages linked above.
Key Distinctions
Agentforce Flex Credits are consumed when an agent takes an action — a discrete step in an automated workflow. According to the official pricing announcement, you pay only for the exact actions Agentforce performs (e.g., updating records, resolving cases), purchased in packs of 100,000 for $500.
Data 360 Credits are a separate credit pool for Data Cloud operations (ingestion, identity resolution, segmentation, insights). Rates vary dramatically — from 2 credits for data queries to 100,000 credits for identity resolution per million rows. For the complete rate card, optimization techniques, and cost-saving strategies, see the dedicated guide: Salesforce Data 360 Credit Optimization Guide.
Apex actions may consume additional credits: While standard Agentforce actions consume only Flex Credits, custom Apex-based actions within agents may also consume Einstein Request credits separately. Confirm billing details with your Salesforce Account Executive for complex implementations.
Digital Wallet Consolidation: While Agentforce and Data 360 use separate credit pools, the Digital Wallet shows both in a single interface with separate breakdowns. This makes it easy to understand total platform spend without switching between tools.
12
Frequently Asked Questions
Agentforce Flex Credits are the primary consumption unit for Agentforce. Each standard agent action costs 20 Flex Credits ($0.10), and voice actions cost 30 Flex Credits per action ($0.15). Credits are purchased in blocks of 100,000 for $500 ($0.005 per credit). This model was introduced alongside the original $2/conversation pricing launched in Fall 2024. See the official Flex Credits documentation for full details.
A standard Agentforce action costs 20 Flex Credits = $0.10. Voice actions cost 30 Flex Credits = $0.15 per action. Each action includes processing up to 10,000 tokens. If a single action requires more than 10,000 tokens, it counts as multiple actions — for example, 20,001 tokens = 3 actions = 60 credits = $0.30. The Agentforce pricing page shows a voice call with 4 actions costing 120 credits ($0.60).
Yes, the $2/conversation model is still available as an alternative to Flex Credits. The Conversations model is more cost-effective when your average interaction involves more than 20 actions (since 20 × $0.10 = $2.00 in Flex Credits). For most use cases with focused, efficient agent designs, Flex Credits is typically more economical. Confirm with your Salesforce AE which model applies to your org. See the Conversations Help article for full conversation definitions.
The Digital Wallet is a free, native Salesforce tool for near real-time tracking of Agentforce Flex Credit and Data Cloud credit consumption. It provides action-level granularity per agent, historical trends over 24h/7d/30d/90d, contract pooling with expiry-first drawdown, and Monthly Account Summary emails on the 10th of each month. Access it via App Launcher → "Consumption Cards". Learn more at the Digital Wallet Trailhead module.
Voice actions cost 30 Flex Credits per action ($0.15), compared to 20 credits for standard actions. The Agentforce pricing page shows a typical voice call with 4 actions costing 120 credits ($0.60). Salesforce also offers a separate Voice Minutes rate card for per-minute billing. The higher per-action cost reflects the additional real-time transcription, speech-to-text, and telephony processing involved. Plan voice volume separately and confirm the applicable rate model with your Salesforce AE.
13
Abbreviations & Glossary
Agentforce
Salesforce's AI agent platform for deploying autonomous agents across service, sales, marketing, and commerce.
Flex Credits
The primary Agentforce billing unit. 20 Flex Credits = 1 standard action ($0.10). 100,000 credits = $500.
Action
A discrete step executed by an Agentforce agent, such as a knowledge search, record query, Flow invocation, or LLM inference call. Each action costs 20 Flex Credits (up to 10,000 tokens).
ASA (Autonomous Service Agent)
A type of Agentforce agent that handles customer service interactions autonomously over messaging channels.
ARR (Annual Recurring Revenue)
Annual Recurring Revenue — the annualized contract value of subscription revenue. Referenced in Salesforce quarterly earnings reports.
Digital Wallet
Salesforce's free credit tracking tool. Tracks Agentforce Flex Credits and Data 360 credits in real time. Accessed via App Launcher → Consumption Cards.
SDR Agent
Sales Development Representative Agent — an Agentforce agent that autonomously handles outbound sales outreach, initial emails, and follow-up activities for leads.
Sales Coach
An Agentforce agent that provides coaching feedback to sales reps after role-play sessions. One conversation = one "Get Feedback" click.
Data 360 Credits
Separate credit system for Salesforce Data Cloud (formerly Data Cloud) operations: ingestion, identity resolution, segmentation, and calculated insights.
Einstein Requests
Consumption units for Einstein AI features outside Agentforce agents, including Copilot suggestions, predictive scoring, and recommendations APIs.
Agentforce 2dx
The March 2025 developer-experience release of Agentforce, adding proactive agents, multi-step processes, Agent Builder, and AgentExchange.
AgentExchange
Salesforce's marketplace for pre-built Agentforce action templates, agent skills, and partner integrations. Part of the Agentforce 2dx developer ecosystem.
Voice Actions
Agentforce voice billing model where each discrete agent operation during a call costs 30 Flex Credits ($0.15). Mutually exclusive with Voice Minutes.
Voice Minutes
Alternative voice billing model at 60 Flex Credits per minute ($0.30/min in production, $0.24/min in sandbox). Takes precedence if both models are enabled.
Service Cloud Voice
Salesforce's telephony platform for contact centers. Available with Amazon Connect integration ($75-$200/user/mo) or bring-your-own-telephony ($50/user/mo). Separate from Agentforce Flex Credits.
